So you have started your own business or are thinking about starting a business... now what?
You need customers, right? In order to acquire customers, you need an audience. How do you find and connect with that audience in a thoughtful and productive manner? A strong social media presence and skilled networking techniques can help you reach your targeted audience.
To successfully connect with your audience through networking and social media, you must ask yourself the following questions:
1. What is my business about?
2. What do I want people to know about me as a business leader?
3. What is the message that I want to convey to my audience about my business and my business practices?
4. What is my mission statement?
5. What is my vision statement?
The answers to these questions should be well thought out, organized and should convey to your future customers exactly what they would be getting in each interaction with your business. These answers will also serve as the foundation to your business plan, the platform for creating your social media presence, as well as the talking points to your business networking efforts.
Starting out your business venture with a good business plan is extremely helpful. A business plan organizes all your thoughts, plans, and expectations in one living document that will grow and develop as your business grows and develops. A business plan is the blue print to success for nearly every business and/or organization.
So far so good! You have answered all of your questions and you have your business plan. Now, what's next?
Create the platforms that you will use to connect with people. Listed below are the tools you will need.
1. A good website
Do not skimp on this one. This is the face of your company, your business and you as the business leader.
2. A business email
It is imperative that you use a business relevant email address and save the funny, cutesy email addresses for your personal use.
3. Decide on which social media platforms are best for your brand.
You can use one social media account or use them all. Whatever you decide, you must update them regularly with current and relevant information.
4. Create a business card that is reflective of your brand and markets the services you offer.
5. Join a networking group.
Networking is a great way to meet other business leaders and fellow consumers of products and services. Connecting with other leaders within your community allows you to actively practice pitching your business and the services you offer in a way that is fun, informative and interactive. You are a walking billboard for your business because you will always have your best interests in mind. You know your business better than anyone else and without question will represent your business better than anyone else. The relationships built through networking have long lasting measurable and revenue generating results. This is an incredible way to grow your business through face to face interaction, which often leads to word of mouth referrals.
Growing your business can be fun and adventurous, it just requires a substantial investment of time, energy, and dedication.
For further information about the services HIVE Connex offers, PLEASE CONTACT US TODAY at hiveconnex@gmail.com, or dial (267) 420-2076.
